What is Bounce Rate?
Simply put Bounce Rate is the percentage of your website users that leave after only viewing the first page.
Knowing this statistic is the first key step to help you identify problems on your website’s home or landing page.
Why are users leaving my website so fast?
Some major reasons can be:
1 – Your message is not being delivered the way your users are expecting it.
2 – There is no clarity in your main features like what you offer or what you’re about.
3 – Poorly designed logo and layout including the combination of colours and images.
4 – No or hard to find contact details like phone number, contact form or social media links.
How do I fix this?
Try this – Look and use your own website from your customer’s point of view. This may seem simple enough but many business owners fail to see their own website in this light.
Be sure to check your website on everything, desktop, tablet and mobile…especially mobile
Your customers are looking for quick results. Make sure your key message is the first thing your customers see. Whether it’s a product or service, it needs to be clearly visible and easy to purchase or they can find out more information about it.
Vogue HR hits the mark here with a clearly defined tagline, a well designed logo identifying who they are, carefully thought out layout making it easy for job hunters to find jobs and clients to get in touch with this boutique fashion retail recruitment company.
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They need to be able to quickly and easily contact you (in your preferred method) or stay in touch so you can provide quality customer service and maintain an ongoing relationship. So have a phone number, social media links or email form at the top of your website or make them easily accessible.
The Organic Farm Gate is another great example of nailing these key elements with eye catching images of organic fresh food, bold tag lines, clearly accessible information and easy to see contact details.
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Making these small adjustments can help you keep customers on your website longer reducing your Bounce Rate. They receive a better user experience and this can help turn lost sales into profit.
It’s a Win Win for everyone!