You get to see your target market, up close and personal
You get to interact with your customers on a more personal level than ever before allowing you to understand their needs better. Use this to adjust marketing strategies that help target your audience.
You can respond to feedback
People like giving you feedback about your products or services and social media gives you and your customers the ability to quickly resolve any issues, creating a better overall user experience.
Your competition is Tweeting and Facebooking like crazy
The sooner the better! It’s cost effective to market with social media as you can start gaining fans and followers with minimal/no expense. It’s the best way to show your customers what makes you different in a friendly and fun way.